WhatsApp Business accounts are one of the applications available for companies or businesses to communicate with their customers. Surely, you are familiar with the WhatsApp application, right? WhatsApp is a widely popular chat application with millions of users from various countries.
WhatsApp allows us to send messages, images, videos, audio, documents, and even make voice calls or video calls with other WhatsApp users. So, what is WhatsApp Business? Is it the same as the regular WhatsApp? Let’s delve into it further.
What Is WhatsApp Business Accounts?
WhatsApp Business is a dedicated application designed for business purposes. This application enables companies to communicate with customers through WhatsApp. While it shares similarities with regular WhatsApp, WhatsApp Business offers several additional features that are not available in the standard version.
These features are useful for businesses in interacting with customers and expanding their marketing reach. Using a business account can help grow your business. Moreover, WhatsApp Business has its own set of advantages. Here are some of them:
Product Catalog
WhatsApp Business accounts come with a product catalog feature that allows you to showcase your products or services in detail. This catalog can be easily accessed by potential customers, making it easier for them to purchase your products or services.
Official Business Profile
Another advantage is the ability to create an official business profile. In this profile, you can provide various information such as contact details, address, operating hours, and a brief business description. With this feature, customers can easily access information about your business.
Automated Messages
WhatsApp Business accounts include an automated messaging feature that can respond to incoming messages automatically. These messages can be used to greet customers, provide information about products, and answer common questions. Thus, it will help you eliminate the need to reply to each incoming message manually.
This automatic message will appear when there is a chat from a new contact who contacts you. Examples of messages such How can I help you? Welcome to our store, Please check our clothing catalog and others.
Customers will feel appreciated because they get a quick response. It’s different if there is no response. You have to wait too long so you prefer another store.
Message Analytics
Another advantage of WhatsApp Business accounts is the message analytics feature. This feature helps you track the statistics of sent messages, read messages, and undelivered messages. It is useful for measuring the effectiveness of your product promotion to consumers.
Broadcast Feature
WhatsApp Business also allows you to send mass messages to multiple customers simultaneously. With this feature, you can expand the reach of your promotions or marketing campaigns. It saves time and effort as you don’t have to send individual messages to each customer.
WhatsApp Business is not just an application, but it is very effective for business development. This positive impact has been felt by business people who use WhatsApp Business as a marketing strategy.
Reporting from the Quora discussion platform, based on user experience, WhatsApp Business helps business people promote products. Customers can easily find product descriptions, thus ensuring that the products purchased are of good quality. WhatsApp Business also helps business people to receive feedback from customers. All business matters can run smoothly, from ordering, and shipping, to packaging.
Those are various advantages of using WhatsApp Business accounts. By using WhatsApp Business, your business can receive support and continue to grow as a result. /endah
